Privacy Policy

Aparhotel Amella

Who are we?

Limited Liability Company “Heinike Nams”, registration number: 44103133346, legal address: Emilijas Benjaminas street 8, Riga, Latvia, LV – 1050


Your privacy and trust are important for us

The purpose of our policy is to clearly and transparently inform you about how we use your personal information and to ensure your safety and confidentiality. Personal data includes any information that can identify you. We take appropriate measures to keep your data safe and comply with data protection laws and our internal procedures. Transparency is important to us throughout the process. We commit to protecting your information and maintaining confidentiality. Our policy outlines what data we collect, how we use it, your rights, and how to contact us. Any changes to the policy will be published on our site for your access.


What are the categories of person the data of whom we collect and why?

Provision of hotel services


We process your personal data in order to provide to you hotel services, including provision of overnight accommodation. If you do not submit to us the necessary personal data, you will not be able to receive our services. The duties of hotels stipulated in law are binding for us, including the duty to identify our client, namely, we are obligated to determine whether you are the person which you claim to be.

The personal data from the registration questionnaires of clients we store 3 (three) years.

Categories of personal data Legitimate basis
– Personal information (name, surname, personal identification code or date of birth, citizenship or nationality))

– Contact information (address, phone number)

– Payment information if you perform a

payment by bank transfer (number and validity term of the payment card)

– Other information for provision of the hotel services (for example, registration number of the car if the hotel offers the service of car parking and you use it)

Ensuring of the service
– E-mail address Your consent
– Data of the document attesting the person (passport or identity card) Our legal duty to identify clients


By utilizing our services, you acknowledge that the personal data provided by you is accurate and true, and that you are at least 18 years old. We cannot ensure service provision if inaccurate data is submitted.


 Video surveillance

We conduct video surveillance and process your personal data while you are within our hotel premises for the purpose of ensuring your personal safety, as well as the safety of our employees, clients, and property. The footage from the video surveillance is stored in our systems for up to 30 days.

Categories of personal data Legitimate basis
– Biometry data (picture of face) Our legitimate interest

Protection of the vital interests of our employees, including protection of health and life


Advertising/ informative materials

Upon obtaining your consent, we provide you with updates on various news and current developments from us and third parties, serving as advertising and informative materials.

Categories of personal data Legitimate basis
– Personal information (name, surname)

– Contact information (address of the place of residence, e-mail address, mobile phone number)

Your consent




Cookies, small text files stored on your device when you visit our website, enhance usability by retaining your experience and basic information. They also enable us to process historical data, diagnose site issues, gather user statistics, and ensure full website functionality. Disabling cookies in your internet browser settings may disrupt site usage, but you can delete stored cookies through your browser settings.

If you prefer not to allow the use of cookies, you can disable them by adjusting the settings of your internet browser. However, please note that this may disrupt and impede your use of our website. You can delete stored cookies by accessing the settings section of your internet browser on your device and clearing the history of saved cookies.

Categories of personal data Legitimate basis
– Preferences of website users, statistics of habits Your consent (configuration of the internet browser)


From what sources are we collecting personal data?

From you

We compile and summarize the data you provide to us prior to receiving our service, as well as when you visit our hotel premises (via video surveillance) or our website (when subscribing to receive advertising and informative materials).


Cooperation partners

Should you place an order for our service through our affiliated partners (such as, tourism agents, or operators), we will gather data from these partners to ensure the delivery of our service to you.


To whom do we transfer your personal data?

Providers of services and cooperation partners

In order to meet our commitments to you, we share your personal data with service providers, such as those involved in booking accommodations, under our supervision and instruction. We rigorously assess these service providers to ensure they implement adequate security measures for processing your personal data in accordance with our directives, instructions, and legal requirements. These companies are strictly prohibited from using your personal data for any other purposes.


Law enforcement bodies, governmental and municipal institutions

To adhere to legal obligations, we may share your personal data with law enforcement agencies (e.g., police) and governmental or municipal institutions upon their request. Additionally, we may disclose your personal data to law enforcement bodies (e.g., courts) and governmental or municipal institutions to safeguard our legitimate interests by initiating, submitting, and managing legal claims.


Transfer of personal data outside European Union and European Economic Area (EEA)

We aim to process your personal data within the European Union and the European Economic Area (EU/EEA). Personal data is not processed outside these regions to provide the selected service. However, transfer and processing outside the EU/EEA may occur on legitimate grounds, such as legal obligations, contract execution, your consent, or in specific exceptional circumstances.


How long is your personal data stored?

We retain all personal data provided by you for the duration of your use of our services or until you withdraw your consent, if applicable. Extended storage may occur to meet legal document retention requirements or safeguard our legitimate interests. Upon expiration of this period, we securely delete, archive, or anonymize your personal data to ensure they are no longer identifiable or linked to you.


How do we protect your personal data?

We continuously review and enhance our security measures to safeguard your personal data against unauthorized access, accidental loss, disclosure, or destruction. We employ modern technologies and adhere to technical and organizational requirements, such as firewalls and antivirus software, to achieve this. However, we advise you to adhere to general computer and internet safety guidelines, including protecting and storing your private data, such as personal identity documents. We cannot be held responsible for unauthorized access to your personal data or data loss resulting from your own negligence or misconduct.

Your rights

The laws and regulations concerning data protection afford you various rights to impact the handling of your personal data.


Access to personal data

You have the right to request confirmation from us about whether we process your personal data, and if so, to access the personal data we process or receive information about it if direct access is not feasible.


Correction of personal data

If you believe that the information concerning you is inaccurate or incomplete, you have the right to request its modification from us.


Revocation of the consent

If we process your personal data based on your consent, you have the right to withdraw your consent to the processing of personal data at any time.


Objection against the processing of data for the purposes of advertisement

At any time, you have the right to object to the processing of your personal data for advertising delivery purposes.


Objection against the processing based on legitimate interests

You retain the right to object to the processing of personal data carried out based on our legitimate interests. However, even if you object, we may continue processing your data if we have compelling legitimate reasons to do so. To exercise these rights, please submit a written request to us.


Under specific circumstances, you have the right to request the deletion of your personal data, except in cases where the law mandates data retention. To exercise this right, please submit a written request to us.


Limitation of processing

In certain situations, you have the right to request the restriction of processing your personal data. Please note that if you request processing restrictions, it may impact your ability to receive our services. To exercise this right, please submit a written request to us.


Data transference

Lastly, you possess the right to receive or transfer your personal data to another data controller. These rights encompass not only the data you provided to us with your consent or agreement, but also those processed automatically. To exercise this right, please submit a written request to us.


With whom can I get in contact if I have any questions?

If you have any questions about the processing of your personal data, please get in contact with us.

If you are not satisfied with the received answer, you have the right to submit a complaint to the State Inspection of Data (


Contact information of the Data Controller

SIA “Heinike Nams”


Address: Emīlijas Benjamiņas street 8, Riga, Latvia, LV-1050




Informative phone: +371 66778870